Brands and customers trusts India’s best marketplace for sustainable fashion.

Sustainability a basic discipline of life.

What is sustainability..???

The manner is hard to determine what is right and what all is wrong similarly, it’s not easy to outline what is sustainability in every context but many intellectuals have managed to present words on it.

In Alexander Knauf’s words, sustainability represents “an outstanding undertaking for the future whereby economic and social development ought to be brought into harmony with the protection of ecosystems and the resources they provide us with”.

“Utilization of Minimal sources at its extra potential”- Sneha Ravishankar


In the context of intake of garments limit the call for products via the requirement no longer with the aid of the urge to satisfy a want, so how to distinguish what is required what is wanted or what falls beneath ‘need’ criteria…?? For people, the amount acquired that’s for the sake of the urge to satisfy the want can probably fall below the requirement or want for different people relying on distinctive factors for instance professions, lifestyle, social positioning, political positioning, etc…


So no one can possibly determine the proper quantity for others however the one who is owning it is the one who is in a role to decide for themselves and accountable for this whole chain.
Orsola de Castro (co-founder and creative director of fashion revolution) says- it’s about being curious and finding what works for you. If you love the style, in case you truly experience your clothes then you should decide the garments in an emotional way and care like they are good friends”.


The fashion industry impacts our Global Economy on a larger scale, “holding about 4% market share, with a value of $300+ billion dollars. With over 1.8 million people employed in the industry”(An aim), So, undoubtedly it plays a vital role in the life of people and the world.


Awfully, The textile industry causes “20% of the industrial water pollution around the world. Moreover, a report by NPR from the Environmental Protection Agency states that 15.1 million tons of textile waste had been generated in 2013. Of this, 12.8 million tons were discarded”(An aim) with the mean objective of making a profit by cutting costs through mass-production. This not only causes pollution but, Sweatshop – exploitation of helpers, unethical practices, underpaid labor, forced labor, child labor, unhygienic working place, exposure to hazardous chemicals, diseases, deaths, etc


What can we as a customer do about it..?


There is a lot to do but other than what we can do, the very first step we can start is by switching to Eco-Friendly fabrics, Organic Dyes, Eco-Friendly, Khadi, Handloom products, etc. please visit for such a sustainable switch to