Indian Culture An Art Of Sustainability.

It is not an uncommon sight in INDIAN households to witness an old cloth being used as a duster…

Rural communities which constitute 70% of the Indian population live close to nature, believe in repair and reuse and adopt a frugal lifestyle…                                          

Still, a piece of cloth worn by the elder sister is wearable for the younger ones. A saree of a mother is still stitched as a daughter’s frock, still, we are happily tied with our tradition to pass on a mother’s saree to the daughter as a heritage symbol…

Still, we make houses for our pets out of spare cartons. We believe in repair and reuse rather than throwing them out and buying new ones every time until it is necessary. Sustainability has always been a core component of Indian culture and we just have to recall it now…

#SATATSALAH#SATATSOUK  “It always seems impossible until it’s done”- Nelson Mandela